It’s a rare occurrence for people to wait two hours for frozen yogurt, but during Pinkberry’s Grand Opening June 16 Colorado Springs residents spent at least that much time enthusiastically waiting to experience their first swirl of Pinkberry. Customers passed the time in line by trying free samples of the chain’s unique flavors like watermelon, salty caramel and mango that have made the frozen yogurt irresistible.
Being a graduate of the U.S. Air Force Academy, Ron Graves, Pinkberry’s CEO who attended the event, has a special interest in the new store.
“The opening of this [Colorado Springs] store is extremely meaningful to me,” said Graves. “I get to bring [the company] I’m so proud of with me. It’s like sharing something you love with family.”
The economic downturn is claiming the lives of businesses all over the city, so it’s refreshing to see a company entering a shopping complex instead of exiting one. The company looks for areas with a lot of day and night activity when choosing new locations because of its late-night one a.m. closing time on the weekends, making the site at 7335 N. Academy Blvd. the perfect choice for Pinkberry.
Graves said the company was “actively looking for other trade areas with the right real estate” for this region. Pinkberry has plans to open more stores in Colorado Springs in the coming years.
Graves laid out his hopes for the new store in one sentence: “We want to exceed every customer’s expectations every single day.”
The Colorado Springs Pinkberry franchisees, Wes Becker and Scott Adams, also opened two Denver stores in 2010. They were recently recognized by the international chain for having the highest grossing stores in the U.S.
Judging by the line around the building at the Colorado Springs Grand Opening, the new Pinkberry is expected to enjoy the same success.